Introduction to Gain and Lift Charts

This course introduces the concept and applications of one of the most important and commonly used model validation techniques used in target marketing: Gain and Lift Charts

  • icon-data 2 Data Cases
  • icon-reading 1 Reading
  • icon-quiz 1 Quiz
Introduction to Gain and Lift Charts
  • 1 bar graph
    Difficulty: Beginner

    No prior education or professional experience required

  • Asset 1
    Duration: Approximately 2 hours

Course Overview

  • The course familiarizes the learner to understand the concepts of Gain & Lift charts, a very powerful tool for visualizing the performance of a predictive model.
  • Learn about the importance of Gain & Lift charts.
  • Learn various methods of obtaining Gain & Lift charts.
  • The course helps to develop an understanding of interpreting Gain & Lift charts.

What’s included

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Lifetime Access

Access this project for life once completed

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Flexible Scheduling

Start learning online immediately, at your own pace

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Desktop Only

We recommend completing this project on a desktop

Skills you will learn

Introduction to Gain & Lift charts

Constructing Gain and Lift Charts

Application of Gain and Lift Charts

Data Analysis

EDA

Data Aggregation

Data Management

Data Visualization

Associated Learning Tracks

Syllabus

Model Performance Metrics – Gain Chart – Lift Chart

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