This project focuses on building a strong foundation on the concept of Statistical analysis and Hypothesis Testing to classify each customer into either profitable or non-profitable buckets.
Making a statistical determination utilizing experimental data requires the application of the statistical approach known as hypothesis testing. To identify which statement is best supported by the sample data, hypothesis testing compares two statements about a population that are mutually exclusive.
The primary source of income for banks is interest earned on various loans. Grouping clients with similar characters allows banks to make better judgments of their current and potential customers. Profiling helps in recognizing the issuer’s decisions about whom to give banking facilities to and what should be the credit limit and increase customer base, create custom products, micro-target sales and improve customer experience through focused customer relationships.
Learn to gather data using statistical approaches, use analytical strategies, and create compelling strategies to profile customers.
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Difficulty: Advanced
Duration: Approximately 3 hours
